How should event videos be used?

The usual way of using event videos is to promote the following year's event. However, there is a lot more that can be done with these types of videos.

For example, they can be used to follow up with attendees, who might then share the video creating a wider reach for your event.

They can also be used to showcase what you are up to and how you are tackling real world issues, to attract more funding, new clients or recruit members to the organisation.