Promotional Videos

Rather than selling, promotional videos should aim to make the audience feel something and connect with them on an emotional level. By doing this, you are much more likely to be remembered, and to influence your audience, encouraging them to take action and find out more about your product, service or brand.

How should promotional videos be used?

Promotional videos should be served at the top of the marketing funnel. They should be emotionally engaging and resonate with the target audience.


The goal should simply be for the video to be watched, so that we you slowly build trust and credibility in the brand, paving the way for future content to be served.

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