What makes a great customer testimonial video?

The art of a testimonial video lies in the interview questions - extracting the right information to be able to craft a relatable story.

In order to be successful a testimonial video needs to be telling a story that resonates with the audience - so that they can identify that they are facing the problem that your company can solve.

To achieve this it is vital that you research your ideal customer to a high level of detail, so that you can have a good idea of what they actually care about - what keeps them awake at night, what makes them excited, what type of story will they want to watch?

Once we have that, we can use tell a story by making the customer in the film the hero of our narrative. We tell the story of their struggle and how they overcame that struggle by using the product, service or solution that we are looking to sell.

The end result is a story that will not just speak nice words about your brand, but create an emotional impact on the audience, building a high level of exposure, trust and credibility.

Customer Testimonial Video Example

How to capture testimonial videos

Creating a customer testimonial video is an art that we have got to know very well.

We can help with everything from choosing the best method of capturing the testimonial (filming remotely or on-site), how to approach your existing clients in order to achieve buy-in and entice them to participate, and also help you plan the customer testimonial video to ensure that we are not just creating a nice video, but actually telling a really strong story that has the power to influence prospects and achieve results for your brand.