Video Strategy

We help you identify your target audience and determine exactly who you are trying to reach with your content. Once we unlock this vital piece of information, everything else becomes far easier as we can laser focus our efforts to create content with a very specific person in mind.

We will then create a tailored video marketing strategy to reach your target audience, with specific types of content for each part of the prospect's journey. This approach is key to warm up leads and guide them through the process of learning about your brand, product or service.

The end result is complete clarity over what type of content needs to be created, and where it will sit within the video marketing strategy. This makes the process of creating content much easier, but also ensures that you get results from the videos once they are created.