Video Production VS Video Marketing

It means planning your video properly so that before you even turn the camera on you have a clear strategy for what you are going to say and why. Then, once the video is made, you should know exactly which platform it's going to be published in, what the call to action should be, mapping out your prospects' journey to eventually take action.

The fact is, if you make one poorly executed video and simply post it on your website or social media channels, nothing is going to happen. No matter how good it looks.

If you want to create a successful video, before you even turn a camera on you first you need to understand what problem you are trying to solve with the video and exactly who it is talking to.

As a video marketing company, when someone comes to us and says 'we need a video', the first thing we do is ask them 'why?'. This is a hugely important question and usually brings out the root cause of the desire for the video. Once we understand what challenge the client is trying to overcome then we can look at how best we can solve the problem using video.

We want to create a video that works - a video that delivers results and makes an impact on our client's business. In order to do this, we need to have those conversations and ask the important questions to really drill down onto what our client is trying to achieve, so we can work together and truly make a difference.